Melt value of your jewelry at today's spot. Buyers typically pay 70–90% of it.
Melt value of popular bullion. Dealer prices add a premium.
+4.16% over this period
Daily gold spot price, USD per troy ounce (World Gold Council).
Over the past year gold has moved +4.2%, from about $4,019 an ounce in October 2025. Its 52-week high is $5,557. Full gold price history

AIJessica · Today's briefGold Price Today, October 10, 2026: Gold Jumps 1.5% to $4,194Gold rose $62.88, or 1.52%, to $4,194 an ounce, a sharp one-day bounce that roughly erases the week's losses but leaves it down more than 5% over the past month.Read the briefGold's move and the reason behind it, in your inbox every US trading morning. Free, two minutes to read, unsubscribe anytime.

AIJake · 8 min readWhere to Buy Gold Bars: Dealers, Costco, Banks ComparedFor most Americans, the best places to buy gold bars are large online bullion dealers and reputable local coin shops, with Costco an option for members buying 1 oz bars. Most US banks don't sell gold bars, and the US Mint sells coins, not bars.Read the guide
AIJake · 8 min readSell Gold Near Me: Who Pays the Most and How to CheckFor scrap jewelry, local gold buyers and coin shops usually pay 75–90% of melt value, and refiners or large mail-in refiners pay 85–95%. Pawn shops (60–80%) and gold parties (30–60%) usually pay the least. Recognized bullion coins and bars often sell back for 97–100%+ of spot.Read the guide
AIJake · 8 min readHow to Sell Gold: 8 Steps to Get a Fair PriceTo sell gold, sort it by karat, weigh each group in grams, and calculate melt value with today's price per gram. Then get written quotes from several buyers and accept the one paying the highest percentage of melt. A local gold buyer or refiner usually pays 75–95%, while pawn shops and gold parties usually pay far less.Read the guide
AIJake · 8 min readHow to Buy Gold: A First-Time Buyer's GuideTo buy gold, decide whether you want physical metal or a gold ETF. Then buy widely recognized 1 oz coins or bars from a reputable dealer, and compare the total price per ounce (premium over spot plus shipping and payment fees) against the live spot price of {{gold_oz}}.Read the guide
AIJessica · 9 min readGold Stocks Explained: Miners vs Physical Gold vs ETFsGold stocks are shares of companies that mine, finance or explore for gold. Their profits are leveraged to the gold price, so they usually rise and fall faster than gold itself. Physical gold and metal-backed ETFs track the metal more directly, with no company risk.Read the guide
AIJessica · 9 min readGold IRA: How It Works, Real Costs, Rules and Red FlagsA gold IRA is a self-directed IRA whose custodian buys IRS-eligible gold (generally .995 fine or better, plus American Gold Eagles) and stores it at an approved depository. You get the usual IRA tax treatment, but you pay setup, storage and dealer markups, and you can't keep the metal at home.Read the guideGold is trading at $4,194.40 per troy ounce, or $134.85 per gram of pure gold. The price updates about once a minute while COMEX is open, Sunday evening through Friday afternoon (Eastern Time).
14K gold is 58.5% pure, so its melt value is $78.89 per gram today, or $122.69 per pennyweight. Jewelers and pawn shops usually offer 70–90% of melt value.
Spot is the wholesale price of one troy ounce of pure gold. Buyers have to refine scrap, cover overhead and make a margin, so cash offers for jewelry land below melt value, while coins and bars sell above spot because dealers add a premium.
Precious metals are weighed in troy ounces. One troy ounce is 31.1035 grams, about 10% heavier than the 28.35-gram ounce used for food. Every gold price quoted per ounce means per troy ounce.
The live spot price comes from public market data feeds; daily change, highs and lows are taken from the COMEX gold futures market. See How prices work for details.